Imitation is the sincerest form of flattery, especially with big money at stake. Instagram once managed to stole Snapchat’s crown by introducing its own filters and stories. Now YouTube is reportedly planning to do something similar, but with TikTok.
YouTube wants to upgrade its app with Shorts — an option that allows creating short-form videos, much like the overwhelmingly and universally adored TikTok, reported The Information on April 1st.
TikTok, the China-owned app that allows its users to upload 15-60 seconds long videos is currently the 2nd most downloaded free app in the world, with current revenue of $50 million. While YouTube is listed as the 2nd most grossing app on App Store it probably still doesn’t want to take any chances and miss potential opportunities.
Google, the owner of YouTube, is yet to confirm this information.