On-Air Fundraising Feature Comes To Instagram


More and more Internet platforms are trying to keep up with the era of crowdsourcing and charity fundraising. Instagram has officially introduced a new feature that will allow its users to raise money during livestreams. 

All donations made through this Instagram Live option will go straight to the host — but not in their pocket. According to Instagram rules, the fundraiser will be obligated to choose a non-profit organization and transfer the money to it.

To start a fundraiser, users need to tap the camera in the top left corner of their Instagram app or simply swipe right from the homepage. After selecting the “Live” option, they will see a small heart signed “Fundraiser”. 

When they tap in it, the app will request the name of a non-profit organization they would like to raise money for.

After putting down the name of a non-profit, users can start the livestream. The organization’s name, the raised sum, the number of donors, and their names will appear at the bottom of the screen.

The users can also put a fundraising campaign on their Instagram Stories by adding a special sticker. People who made donations will receive an “I Donated” sticker, created by Brazilian illustrator Leo Natsume. Adding the sticker to their Stories will help to spread awareness further.

To celebrate the launch, Instagram announced a live event “Attitude by Gratitude” hosted by actress and singer Sofia Carson. It will begin on April 29th, at 12 p.m. PC and will use the new fundraising technique to help non-profit organizations who fight COVID-19. 


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