Today it is a different environment yet again to be introducing a high-end product with a relatively high price. It is not that this phone company the largest by market capitalization in the world has not seen or sold in this environment before back in the last great recession only it is a big ask. It wanted to launch in the spring but the supply chains were still recovering so had to postpone until now. The consumer now is a different one he/she have lost jobs. Do not have stimulus money in their hands and are fearful of the near future. They are careful with funds in their hands and who can blame them. They are also back in their homes with no call for a 5G Smartphone with a price tag in excess of $1100 – 1300 price tag.
The company will probably sell millions of them. Only some think not in the many millions which it is used to selling.